Low-Rise, Reimagined: How Gap is Bringing Back the Y2K Waistline
Low-rise is back, but it’s not the uncomfortable, universally reviled trend of the early 2000s. We break down Gap’s strategic revival and show how the custom approach makes this…
Dark Indigo is the New Black: Shopping the Rich Wash Trend for F/W 2025
Black denim is taking a back seat. This season, rich, inky dark indigo is the color of elegance, providing a versatile foundation for both casual and formal wear.
The High-Low Look: How to Style an Oversize Denim Jacket with Tailored Pants
The old rules of tailoring are out. Discover how to create the season’s chicest proportional mash-up by pairing a rugged, oversized denim jacket with sleek, tailored trousers.
Texture Mash-up: Pairing Velvet and Corduroy with Denim for Fall 2025
Winter demands warmth and decadence. Learn the simple secrets to mixing high-pile fabrics like velvet and corduroy with your durable denim for a sophisticated and cozy seasonal …
KATSEYE and Kelis: How Gap is Bridging Generations Through Denim and Music
Gap’s new ad with the global pop group KATSEYE has everyone talking about unity and self-expression. We break down what makes this campaign work and how it proves that a great p…
Circular Design Challenge: Can Denim Sofas Save 2 Million Tonnes of Textile Waste?
Denim is a cultural icon, but its waste is a major problem. Learn about the innovative solution transforming old jeans into durable, high-end home furnishings and the shift towa…
Katie Holmes’ Fall Formula: Recreating Her Gingham and Trouser Jean Outfit for Under $100
Gingham isn’t just for summer. We break down Katie Holmes’s unique high-low look for fall pairing a patterned blouse with sophisticated, wide-leg trouser jeans and show you how …
The Modern Man’s Guide to the Straight-Leg Jean: Finding Your Perfect Fit for Any Occasion
Slim-straight jeans are dominating the runways and celebrity street style. We break down the new denim frontier and show you how to find a flawless fit that flatters your unique…
Your Denim, Your Rules: How a Custom Fit is the Ultimate Form of Body Positivity
In a world of fleeting trends, the most empowering choice is a pair of jeans that fits you perfectly. We explore how a custom fit is the ultimate act of body positivity.
The Power of a Statement: How to Wear Bold, Embellished Jeans with Confidence
The days of minimalist denim are behind us. This season, designers are embracing bold and playful details. Learn how to wear the embellished denim trend with confidence and auth…
