The True Cost of Denim: Why Your Next Pair Should Be a Revolution, Not Just a Purchase
For anyone who truly lives in denim, the search for that elusive “perfect pair” is a saga as old as the blue jean itself. We’ve all been there: the hopeful try-on, the inevitable sag at the waist, the awkward bunching at the ankle, or the frustrating squeeze that leaves you longing for sweatpants. Denim, our most versatile and beloved wardrobe staple, often comes with a hidden tax of compromise. It’s a universal truth that finding jeans that truly flatter, feel comfortable, and move with you, rather than against you, custom jeans can feel like winning the lottery.
It’s fall but we can still sense the sunny day in the heart of the city somewhere. Where you don’t feel like wearing a dress or a skirt (maybe because it’s a t…
Leave it to Hillary Kerr, co-founder of the Who What Wear, Byrdie, and My Domaine dot coms, to be one of the first to get her hands on a pair of jeans from The Great, the clothi…
Tired of jeans that never quite fit right? Learn how to design your own pair of custom jeans right down to the wash, stitching, and cut for a look that’s 100% you.
Tired of jeans that pinch or sag? Discover how to order the perfect pair of custom denim with our step-by-step guide to getting the fit, fabric, and finish just right.