How jeans got weird before she adored it.

It’s hard to imagine how better to wear jeans than Rihanna could be a person. While the pop star is virtually celebrated in fashion circles for the endless variety of her wardrobe, one item she almost always dresses herself in is denim. Her collection contains any possible permutation of pants, But it also includes denim jackets, denim dresses, denim shorts, denim skirts, denim thigh-high boots, and a carpet-dusting denim train on at least one occasion.

Rihanna is one of the most photographed people alive, so her appreciation for denim has made her an abundance of walking billboards for the fabric. Regular paparazzi pictures of her airports entering or leaving hotels have shown that virtually any form of clothing can now be made of denim at any price. Jeans have never been more varied themselves Skinny, big, straight, clipped, clean, dark, distressed, stunning.

Rihanna’s favor years couldn’t be more timely for denim suppliers. The American denim market had been shrinking for half a decade before 2018. Consumers turned to stretchy pants and leggings, spurring several anxious rumors about the extinction of denim in the fashion industryNow, it’s obvious, thanks to a combination of reasons, that denim’s death was largely exaggerated. Not only is America getting a little bored with its black leggings, but jeans are back and larger — and larger, skinnier, shorter, and more varied — than ever in many ways.

The range of jeans is now as limitless as the Internet itself. Fast-fashion retailers are constantly updating their ranges, ensuring that almost every denim style is available at the same time. The big thing right now might be mom jeans, depending on who you ask. It could be tailored denim with wide legs. But skinny jeans have become easier to wear because fashion technology has come up with ways to make stretchier denim feel more like the real thing. Cheung says that only Levi expects the market to break, right down to individual preference. The company launched a program called Future Finish earlier this year that allows online shoppers to customize the specifications with lasers on their jeans.

Jeans companies have a keen interest in selling their own destiny story, but that doesn’t mean they’re incorrect. The cool past of Jeans, at least for the foreseeable future, will seem to protect denim from new trends. People are obsessed with stories, as Cheung notes. “We are meaning-loving creatures,” he says. The stories we tell ourselves are just too good to pass up when it comes to denim, even for the pleasures of stretchy pants.

 

Causes of price variation in jeans

| Patrick Peterson |
We might be inquisitive often what are the key factors that determine the price of any apparel. To be more specific, we will discuss jeans. I am sure after reading this article …

7 Things You Should Know About Your Jeans from a Denim Expert

| Daniel Lockheart |
How do you decide which fabrics are best when creating a new pair of jeans? In most cases we’re coordinating with mills to develop products from scratch: selecting yarns, …

Mastering Denim Care: Essential Tips for Maintaining Custom Tailored, Premium, and Bespoke Jeans in 2023

Denim jeans have long been a fashion staple, and in 2023, custom-tailored jeans, premium custom jeans, and bespoke jeans continue to gain popularity. To make the most of your in…

Best ways to wear a denim jacket- is with everything!

| Patrick Peterson |
Yes, you heard it right. Be it with plain casuals or authentic traditional, fashion trendsetters have started to mix-match the denim jacket style with almost everything, nailing…