“Living on a farm, I basically wear jeans every day,” says author, fashion pro, and Instagrammer extraordinaire Amanda Brooks. But the title of her latest book, a how-to for finding and expressing individual style, is Always Pack a Party Dress (Blue Rider Press), you say. Well, we can’t expect a woman like Amanda, whose been a contributor to Vogue and the creative director of Barneys, to live on denim alone! Even if she does call Fairgreen Farm, an idyllic country estate about an hour outside of London, home. "

READ MORE

Leave it to Hillary Kerr, co-founder of the Who What Wear, Byrdie, and My Domaine dot coms, to be one of the first to get her hands on a pair of jeans from The Great, the clothing line by denim veterans Emily Current and Meritt Elliott. New for fall, The Great jeans are everything you know denim by Current and Elliott to be "

READ MORE

Do you know what people think about Denims Globally? What do they
usually prefer to wear? What is their taste? Which Brands do they prefer to
wear? All the answers to your questions will be answered in this Post. Stay
Tuned. "

READ MORE

WEIGHT DOES MATTER

Denim Weight – What does this term actually mean and why is it so important – You may have noticed that some brands list different weights for different denim styles. You would notice on our website we have referred to the weight for all our fabrics. "

READ MORE

How do you decide which fabrics are best when creating a new pair of jeans?

In most cases we're coordinating with mills to develop products from scratch: selecting yarns, indigo shades, weights, and selvedge ID. As you’d expect, each mill usually has a specific trait or specialty, and we try to develop fabrics according to their strength. Isko in Turkey, for example, "

READ MORE