There are limitless brands in the market from the day jeans were discovered. Some brands established a reputed name and recognition with mean time and some were out of the market. Entry and exit is free for anybody (with legal procedure) to manufacture and sell jeans in the market. There is one such instance today of G-star jeans. Everybody who is fond of fashion will know that G-Star are always healthy competitors for producing quality denim worldwide.

G- star was established in 1989. Amsterdam,Netherlands. G- star is a vast product with extensive product range available for all genders and styles worldwide. The innovative designers go hand in hand with producing some of the best pairs of jeans throughout the fashion industry with utmost quality and comfort.

Competition is always everywhere in every industry in all over the world. Many other brands are producing the same style featuring fitted denim due to the competition in the tough fashion industry of today. This brings in the element of competitive pricing and quality of garments. With vast experience of changes, G-Star are able to focus on quality of design to drive sales. A key ingredient here is the ability to retain customers' trust that they are purchasing the latest look.

When matched to its rival brands such as Diesel and Replay, G-Star have chosen a more distinguished store portfolio, happy to be seen in stores with a lower profile and wider audience. An example of this is the recent move to deal with young fashion chain Bank, who has over sixty stores in the UK. Will such moves result in growth or a loss of image and a decline in turnover? Only time will answer this question and will no doubt prove pivotal to the future of the brand.