While we’ve maintained a blog on our website for years, this particular post marks a significant first: it comes directly from the founders of Tailored Jeans.
It is with a heavy heart that we address the world today, to shed light on the profound challenges and realities we are currently experiencing.
We have proudly been in the business of crafting Custom Made Jeans since 1996, building deep roots in expertise, experience, and trust within our community. Yet, according to Google, our established legacy seems to have vanished. This is a stark contrast to the almost 6-7 years when we consistently dominated search rankings, appearing in the top 3 for nearly every relevant term – from ‘custom jeans’ and ‘tailored jeans’ to ‘custom fit jeans USA’ and specific searches for men’s and women’s custom jeans. Indeed, for 90% of those terms, we held the coveted #1 position.
Our consistent top rankings were a direct reflection of our trustworthiness, exceptional service, and a loyal customer base, with 60% being repeat buyers. Unlike competitors who inflate their online presence with fabricated reviews on their own platforms, we committed to transparency by utilizing a trusted third-party review platform like Trustpilot. We proactively invited all our customers to share their honest feedback, whether positive or negative, upon receiving their product or service. While not every customer responded – typically 10-15% of those invited via Trustpilot after order delivery – the reviews we received were undeniably genuine and built authentic trust. Our feedback was naturally polarized, reflecting the ‘either good or bad’ nature of custom-made jeans, with little in-between. Despite many satisfied customers not leaving reviews due to busy lives or opting out of Trustpilot communications, we still garnered a significant number of responses, maintaining an overwhelmingly positive overall sentiment.
Beyond our product, our content strategy was equally robust. We consistently published informative, engaging, and trending blogs that resonated with our audience. As a result, Tailored Jeans earned recognition as a reputable brand, with numerous publications praising our writing and featuring us prominently in the past.
On top of all this, we’ve faced some truly unfair tactics from competitors. They’ve copied our original blog posts, changed just a few words, and even taken our product photos to put their own brand on them. What’s worse, some have tried to trick search engines by making it seem like their copied content was published long before ours. They’ve also deliberately used our brand name, “Tailored Jeans,” in their own articles and titles – like “They are ‘Tailored Jeans'” or “Tailored Jeans by [Their Brand Name]” – which deeply confuses customers and makes it seem like they own our brand.
Then, around 2023, everything changed. Google altered its algorithms, and Artificial Intelligence burst onto the scene, drastically reshaping the entire industry. We began to see strange shifts in our rankings – our keywords would move, shuffle, drop, and then bounce back up, sometimes several times a day. No one seemed to understand what was happening. AI was clearly the next big thing, and it felt as though Google had already started using it to guide their ranking strategies, even before the wider world fully grasped its implications.
Over the past year and a half, we’ve experienced a drastic decline, plummeting from consistent top-3 rankings to barely appearing in the top ten, all due to factors we couldn’t pinpoint. Recently, we’ve come to understand that Google has utilized our hard-earned content to train its AI, which has, in turn, slashed our organic traffic by a staggering 95%. To add insult to injury, Google’s side panels now display our brand name, product images, details, payment methods, and even our trusted score, yet they fail to provide a direct link to our website. Instead, they direct users to our competitors.
In response, we tirelessly tried everything: improving our content, refining our SEO, even updating disavow files to address potentially harmful backlinks. We focused on creating more human-written, original blogs with detailed insights. Yet, with every update, our rankings continued to fall. It became clear that Google was using our very own content to generate AI-powered search results. The most frustrating part? While Google’s AI would summarize answers using information from our posts (and even list our posts in their “link section” as sources), those same posts were never actually displayed in the main search results. We were providing the answers, but Google was sending users elsewhere.
Desperate to understand and adapt, we even turned to AI ourselves, specifically using Gemini’s Deep Research. We asked it to review our situation, gather more information, and even help us rewrite SEO elements like titles. But no matter what we tried, nothing seemed to work. It felt like we were fighting an invisible force, and our efforts to use AI to solve the problem only highlighted its complexity, as Google had seemingly already integrated AI into its core ranking strategy.
And now, the situation has worsened to the point where we no longer rank on even the first five pages of Google for searches within the USA.
Our recent investigation, just yesterday, using Gemini’s AI Deep Research, uncovered a shocking issue: Google seems to have mistakenly linked “Tailored Jeans” to a competitor called “Make Your Own Jeans.” This company doesn’t have a good reputation, lacks real customer trust, and appears to be run by a group called “Harry Fashion.” Google has even gone so far as to suggest that “Harry Fashion” owns not only “Make Your Own Jeans” but also “Tailored Jeans” and another competitor, “Made to Order Jeans,” putting them all under one “Harry Fashion LLP” umbrella. This same group runs many other websites, all known for bad reviews from frustrated customers, even though their own sites show hundreds of fake 5-star reviews. What’s more, Gemini’s research revealed that many of our own Trustpilot-verified reviews have been copied word-for-word onto their websites. This has evidently strengthened Google’s incorrect belief that “Tailored Jeans” is indeed owned by them, leading to a complete wipeout of our hard-earned trust and authority.
As a direct consequence of this flawed AI assessment and becoming victims of Google’s AI-driven brand association, we’ve been virtually eliminated from organic search reach. This has resulted in significant revenue losses, as we heavily rely on organic sales and have never engaged in PPC (Pay-Per-Click) advertising – a tactic, ironically, employed by the very competitor Google’s algorithms erroneously linked us with.
The most frustrating part is our inability to communicate this error to Google directly; there’s no human contact, only algorithms. However, we are writing this blog post precisely to inform Google that its excessive reliance on AI in search results is directly harming businesses like ours. You are stealing our content to summarize search queries without directing users back to our website, even knowing that AI can be fallible. Furthermore, by making incorrect connections through your “deep research,” you are obliterating the authority of trusted brands and effectively erasing them from the internet.
We want Google, its Gemini AI, and its entire search engine algorithm to understand that they are wrong. We sincerely hope they will correct themselves and improve their methods for making such connections, ensuring they are based on facts and truth. This is not a game; these are our livelihoods. This is our two cents on the matter.
Note : This Whole Blog post is written by Human, Improved by AI using help of GEMINI – AI
Below is the Word by word our feelings and on right side Gemini’s version, we choose to use our own title here
Disclaimer : We have used AI for deep research and validated some of the research, but we do not suggest that to remain on 100% reliability of any deep research done by AI as These AI platform suggests they can be wrong, and in fact they are wrong on many occasion, so do your own research before coming to any conclusion, this post is not about our competitors they operate on their free will and practices they do is their business, general public must investigate own their own before making any decisions and we cannot be held liable for any of false claims by AI.
